Minds Wide Shut : How the New Fundamentalisms Divide Us
Gary Saul Morson
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Escaping Paternalism : Rationality, Behavioral Economics, and Public Policy
Mario J. (Professor, New York University) Rizzo
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What Your Customer Wants and Can’t Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)
Melina Palmer
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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Behavioral Economics
Arthur O'Sullivan
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The Foundations of Behavioral Economic Analysis : Volume I: Behavioral Economics of Risk, Uncertainty, and Ambiguity
Sanjit (Professor of Economics, Professor of Economics, Univers Dhami
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The Foundations of Behavioral Economic Analysis : Volume VII: Further Topics in Behavioral Economics
Sanjit (Professor of Economics, Professor of Economics, Univers Dhami
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Beyond Rationality : Behavioral Political Science in the 21st Century
Alex Mintz
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Modern Economic Regulation : An Introduction to Theory and Practice
Christopher (University of Oxford) Decker
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The Cambridge Handbook of Consumer Psychology
Cait (Wharton School, University of Pennsylvania) Lamberton
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Once Upon a Deal... : Stories about life, work and negotiation
Horace McDonald
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Taxing Sin
Michael Thom
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New Paternalism Meets Older Wisdom : Looking to Smith and Hume on Rationality, Welfare and Behavioural Economics
Erik W. Matson
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Imperfect Perception and Stochastic Choice in Experiments
Pablo (Universidad Loyola Andalucia) Branas-Garza
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Cambridge Handbook of Routine Dynamics
Martha S. (University of California, Irvine) Feldman
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The Truth About Pricing
Melina Palmer
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Behavioural Sports Economics : A Research Companion
Hannah Josepha Rachel Altman
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Psychology's WEIRD Problems
Guilherme (Technische Universitat Berlin) Sanches de Oliveira
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The Routledge Companion to Marketing and Feminism
Pauline (Royal Holloway, University of London, UK) Maclaran
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The Hospitality Mentality : Create Raving Fans Through Your Guest Experience
Josh Liebman
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Ethics in Finance : Case Studies from a Woman’s Life on Wall Street
Kara Tan Bhala
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Managing the Marketplace : Reinventing Shopping Centres in Post-War Australia
Matthew Bailey
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Economics of Happiness
Bruno S. Frey
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