Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
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Jon Yablonski
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Radek Kovacs
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Eric Arnould
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Robin Landa
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Eliyathamby A. Selvanathan
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Add to BasketData-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee Hou
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Digital Working Lives : Worker Autonomy and the Gig Economy
Tim Christiaens
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Cass R. Sunstein
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Carolyn Strong
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Robert J. Shiller
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T. Swart
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Richard H. Thaler
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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Payal Arora
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Social Preferences : An Introduction to Behavioural Economics and Experimental Research
Professor Michalis (University of Birmingham) Drouvelis
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