Marketing 6.0 : The Future Is Immersive
Philip (Kellogg School of Management, Northwestern University, Kotler
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Leading Change, With a New Preface by the Author
John P. Kotter
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Marketing 4.0 : Moving from Traditional to Digital
Philip (Kellogg School of Management, Northwestern University, Kotler
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Marketing 5.0 : Technology for Humanity
Philip (Kellogg School of Management, Northwestern University, Kotler
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A Sense of Urgency
John P. Kotter
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip (Kellogg School of Management, Northwestern University, Kotler
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Accelerate : Building Strategic Agility for a Faster-Moving World
John P. Kotter
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The Heart of Change : Real-Life Stories of How People Change Their Organizations
John P. Kotter
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Change : How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times
John P. Kotter
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John P. Kotter on What Leaders Really Do
John P. Kotter
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Buy-In : Saving Your Good Idea from Getting Shot Down
John P. Kotter
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Ten Deadly Marketing Sins : Signs and Solutions
Philip (Kellogg School of Management, Northwestern University, Kotler
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip (Kellogg School of Management, Northwestern University, Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip (Kellogg School of Management, Northwestern University, Kotler
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Attracting Investors : A Marketing Approach to Finding Funds for Your Business
Philip (Kellogg School of Management, Northwestern University, Kotler
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