Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Neuroscience for Leadership : Harnessing the Brain Gain Advantage
T. Swart
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Nudge
Richard H. Thaler
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Networks, Crowds, and Markets : Reasoning about a Highly Connected World
David (Cornell University, New York) Easley
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The Next Billion Users : Digital Life Beyond the West
Payal Arora
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A Brain for Business - A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better
Shane O'Mara
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Getting Price Right : The Behavioral Economics of Profitable Pricing
Dr. Gerald Smith
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WELL-BEING : Productivity and Happiness at Work
Sheena Johnson
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The Origins of Unfairness : Social Categories and Cultural Evolution
Cailin (Associate Professor, Associate Professor, University O'Connor
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The Gender of Capital : How Families Perpetuate Wealth Inequality
Celine Bessiere
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Minds Wide Shut : How the New Fundamentalisms Divide Us
Gary Saul Morson
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Capitalism XXL : Why the Global Economy Became Gigantic and How to Fix It
Geert Noels
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The Origins and Dynamics of Inequality : Sex, Politics, and Ideology
Jon D. (Professor of Economics, Professor of Economics, Americ Wisman
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Rethinking Users : The Design Guide to User Ecosystem Thinking
Michael Youngblood
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Imperfect Perception and Stochastic Choice in Experiments
Pablo (Universidad Loyola Andalucia) Branas-Garza
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Enrique Carlos Bianchi
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Behavioral Economics : Empowering Youth to Make Smart Choices
Jim Wasserman
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Institutional and Organizational Economics : A Behavioral Game Theory Introduction
Tore Ellingsen
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Cents and Sensibility : What Economics Can Learn from the Humanities
Gary Saul Morson
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Information Choice in Macroeconomics and Finance
Laura L. Veldkamp
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Beyond Mechanical Markets : Asset Price Swings, Risk, and the Role of the State
Roman Frydman
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The Behavioral Foundations of Public Policy
Eldar Shafir
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