Fundamentals of Strategic Planning for Healthcare Organizations
William Winston
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Contemporary Sales Force Management
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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4x4 Leadership and the Purpose of the Firm
William Winston
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Fundamentals of Leisure Business Success : A Manager's Guide to Achieving Success in the Leisure and Recreation Industry
William Winston
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Employee Assistance Programs in Managed Care
William Winston
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The Aftermath of Reengineering : Downsizing and Corporate Performance
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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Professional Services Marketing : Strategy and Tactics
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketing for Attorneys and Law Firms
William Winston
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Marketing Mental Health Services to Managed Care
William Winston
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Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages
William Winston
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Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment
William Winston
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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Marketing Planning in a Total Quality Environment
William Winston
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Managing Sales Professionals : The Reality of Profitability
William Winston
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Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace
William Winston
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Marketing Health Care Into the Twenty-First Century : The Changing Dynamic
William Winston
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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Marketing Long-Term and Senior Care Services
William Winston
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Cases and Select Readings in Health Care Marketing
William Winston
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How To Write a Marketing Plan for Health Care Organizations
William Winston
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