From Click to Boom : The Political Economy of E-Commerce in China
Lizhi Liu
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PropTech and Real Estate Innovations : A Guide to Digital Technologies and Solutions in the Built Environment
Olayiwola Oladiran
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Perspectives in Finance and Digital Transformations in Business
Satyajit (Institute of Engineering and Management, India) Chakrabarti
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (University of Salford, UK) Heinze
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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Blockchain, Metaverse, and Digital Payments : A Global Digital Consumer Perspective
Aijaz A. (The Inst. of Info. and Comp. Tech., Kazakhstan) Shaikh
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Advances in Digital Marketing in the Era of Artificial Intelligence : Case Studies and Data Analysis for Business Problem Solving
Moez (Sfax University, Tunisia) Ltifi
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Corporate Cancel Culture and Brand Boycotts : The Dark Side of Social Media for Brands
Angeline Close (The University of Texas at Austin, USA) Scheinbaum
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E-Commerce and Financial Services in Asia : The Expansion and Globalization of Alibaba, Coupang and SoftBank
Gerhard Kling
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Business Strategies and Ethical Challenges in the Digital Ecosystem
S. Asieh (Brunel University London, UK) H. Tabaghdehi
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Influencer Politics : At the Intersection of Personal, Political, and Promotional
Johanna Arnesson
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Networks, Crowds, and Markets : Reasoning about a Highly Connected World
David (Cornell University, New York) Easley
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Advanced Futures Trading Strategies : 30 fully tested strategies for multiple trading styles and time frames
Robert Carver
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Cross-Cultural Social Media Marketing : Bridging Across Cultural Differences
Emi (Rochester Institute of Technology, USA) Moriuchi
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AI in Fashion Industry
Dr. Satya (National Institute of Fashion Technology, India) Banerjee
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Marketing in the Digital Era
Lukasz Sulkowski
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Organizing in the Digital Age : A Process View
Haridimos (The Columbia Shipping Management Chair in Strategi Tsoukas
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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The Map in the Machine : Charting the Spatial Architecture of Digital Capitalism
Luis F. Alvarez Leon
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The YouTube Apparatus
Kevin (Pennsylvania State University) Munger
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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