International Marketing Data & Statistics
Euromonitor International
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Projective Techniques and Sort-Based Research Methods
Paul M.W. Hackett
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A New Brand of Business : Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Douglas Ward
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Der Handel Mit Arzneimitteln : Erfolgsfaktoren Im Apothekeneinzelhandel
Andreas Newzella
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Konsumenten Im Fokus Der Wissenschaft : Festschrift Anlaesslich Der Emeritierung Von Professor Georg Karg
Georg Karg
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Bewertung Von Markenlizenzierungspotenzialen : Ein Modellentwurf ALS Entscheidungsgrundlage Fuer Die Vergabe Von Markenlizenzen
Sebastian Siebert
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Business Impacts of Web Accessibility : A Holistic Approach
Marie-Luise Leitner
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Auswirkungen Von Einkaufsconvenience
Andreas Ettinger
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Konzeption Eines Prozessorientierten Referenzmodells Fuer Das Risikomanagement Von Multi-Kanal-Systemen
Stefan Ruf
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Preis Und Markendehnung : Eine Empirische Analyse
Katia Rumpf
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Die Anwendung Des Convenience-Konzepts Auf Den Betriebstyp Vending
Friederike Hehle
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Lebensqualitaet Von Patienten ALS Orientierung Fuer Ein Zielgruppenspezifisches Health Care Marketing : Eine Empirische Analyse Am Beispiel Der AMD
Rohn
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Selbstreguliertes Geldmanagement Bei Jungen Erwachsenen
Nina Bender
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Information and Decision in Behavioral Economics
Adam Biela
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Handelsmarken Und Retail Brands : Einfluss Ausgewaehlter Handelsmarkenstrategien Auf Die Markenstaerke Des Haendlers Im Deutschen Lebensmitteleinzelhandel
Frederik Bottcher
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Strategisches Ingredient Branding : Entwicklung und Positionierung von Zulieferermarken durch Markenkooperationen- Eine empirische Analyse anhand ausgewaehlter Branchen
Zuberer Johannes Zuberer
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Interviewers’ Deviations in Surveys : Impact, Reasons, Detection and Prevention
Peter Winker
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Preisdifferenzierung Aus Kundensicht : Eine Verhaltenswissenschaftliche Untersuchung Wahrgenommener Komplexitaet Von Preisdifferenzierung
Rebecca Winkelmann
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Der Kunsthaendler ALS Intermediaer : Eine Institutionenoekonomische Analyse Von Markt Und Marktteilnehmern
Katharina Kurz
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Shopping Enjoyment : Determinanten, Auswirkungen Und Moderierende Effekte
Eva Schuckmann
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Die Operative Steuerung Von Cross-Docking-Centern Mit Multiagentensystemen
Falko Zimmermann
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Strategische Positionierung und Markenfuehrung von Flughaefen : Eine Analyse der strategischen Ausrichtung von Flughaefen und Entwicklung eines neuen Positionierungsmodells unter Beruecksichtigung gee
Jessica Gebauer
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Designing Performance Measurement Systems : Theory and Practice of Key Performance Indicators
Fiorenzo Franceschini
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From Big Data to Intelligent Data : An Applied Perspective
Fady A. Harfoush
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