Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Sylvie Studente
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John Henderson
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Rob Harrison
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Gerard (University of Stirling, UK) Hastings
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Dhruv (Babson College, USA) Grewal
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Richard (University of South Carolina, USA) Clodfelter
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Add to BasketThe Great Beanie Baby Bubble : The Amazing Story of How America Lost Its Mind Over a Plush Toy - and the Eccentric Genius Behind It
Zac Bissonnette
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Wided (University of Lyon 2, France) Batat
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Add to BasketConsumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Felix Adamu (Sokoine University of Agriculture, Tanzania) Nandonde
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Louis-Philippe Kerkhove
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Jon Steinman
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Joan Abraham
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David Millan Planelles
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Angella Hoffman
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F. Godart
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Winter Nie
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Sennait Ghebreab
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Add to BasketEphemeral Retailing : Pop-up Stores in a Postmodern Consumption Era
Ghalia Boustani
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Add to BasketBook Clubs and Book Commerce
Corinna (Johannes Gutenberg Universitat Mainz, Germany) Norrick-Ruhl
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Maxime C. Cohen
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Doris Berger-Grabner
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Raju Rathod
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