Retail Marketing Hardback
by Frank Quix, van der Kind Rob
Part of the Routledge-Noordhoff International Editions series
Hardback
- Information
Description
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance.
Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry.
This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:576 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:10/07/2016
- Category:
- ISBN:9781138141230
Other Formats
- PDF from £78.29
- EPUB from £78.29
- Paperback / softback from £72.29
£155.00
£143.47
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:576 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:10/07/2016
- Category:
- ISBN:9781138141230
