Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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A Level Media Studies : The Essential Introduction
Pete Bennett
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Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Advertising and New Media
Christina Spurgeon
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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The British Media Industries : An Introduction
Vincent Campbell
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Media Localism : The Policies of Place
Christopher Ali
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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