Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Brand Journalism
Andy Bull
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina (School of Business and Economics, Turku, Finland) Koporcic
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Persuasion Ethics Today
Margaret Duffy
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Design and Emotion
Deana McDonagh
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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