Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Advertising in MENA Goes Digital
Ilhem Allagui
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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The Discourse of Advertising
Guy Cook
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The Advertising Handbook
Sean Brierley
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Advertising and New Media
Christina Spurgeon
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Brand Journalism
Andy Bull
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising at the Crossroads (RLE Advertising)
Max Geller
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Advertising Explained (RLE Advertising)
Dennis Caton
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Advertising Today and Tomorrow (RLE Advertising)
W.A. Evans
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Advertising A New Approach (RLE Advertising)
Walter Taplin
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