Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi (Old Dominion University, USA) Santo
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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The Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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The Advertising Handbook
Sean Brierley
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The Early Advertising Scene (RLE Marketing)
Harden B. Leachman
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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The Advertising Age Encyclopedia of Advertising
John McDonough
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Plunkett's Advertising & Branding Industry Almanac 2022 : Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies
Jack W. Plunkett
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Foreign Languages in Advertising : Linguistic and Marketing Perspectives
Jos Hornikx
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Food Marketing and Selling Healthy Lifestyles with Science : Transhistorical Perspectives
Lauren Alex (Orebro University, Sweden) O'Hagan
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