The Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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Branded Entertainment in Korea
Hyunsun Yoon
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Hadrian : The Restless Emperor
Anthony R Birley
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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A Level Media Studies : The Essential Introduction
Pete Bennett
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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The Psychology of Advertising
Bob M. Fennis
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Advertising and New Media
Christina Spurgeon
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Advertising : Critical Approaches
Chris (Northumbria University, UK) Wharton
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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How Brands Blow
Ryan Wallman
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The British Media Industries : An Introduction
Vincent Campbell
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Multimodal Legitimation : Understanding and Analysing Political and Cultural Discourse
Rowan R. Mackay
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Transmedia Practices in the Long Nineteenth Century
Christina (Freie Universitat of Berlin, Germany) Meyer
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