Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Producing Graphic Media for Sports : New Horizons and Possibilities for the Motion Media Specialist
John S. Zaffuto
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng (University of Manitoba, Canada) Liu
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Gloria Dagnino
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Advertising Progress : American Business and the Rise of Consumer Marketing
Pamela Walker (Professor Emerita, University of Colorado at Den Laird
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Lights, Camera, Madison Avenue : The Golden Age of Advertising
Robert Naud
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Foreign Languages in Advertising : Linguistic and Marketing Perspectives
Jos Hornikx
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Recommender Revolution
Jan Van den Bergh
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Creative Belgium
Creative Belgium
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Social Issues of Advertising
Kara Chan
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Fashion Marketing and Communications : Theory and Practice Across the Fashion Industry
Olga (London College of Fashion, UK) Mitterfellner
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