Beyond Ballyhoo : Motion Picture Promotion and Gimmicks
Mark Thomas McGee
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Add to BasketStreet-Smart Advertising : How to Win the Battle of the Buzz
Margo Berman
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Add to BasketHumor in the Advertising Business : Theory, Practice, and Wit
Fred K. Beard
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Add to BasketModern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe (Merrimack College, USA) Sherman
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Add to BasketAdvertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Add to BasketSocial Media Marketing for Book Publishers
Miriam J. Johnson
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Add to BasketBridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana (University of Fribourg, Switzerland) Ingenhoff
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Add to BasketEpica Book 31 : Creative Communications
Epica Awards
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Add to BasketLights, Camera, Madison Avenue : The Golden Age of Advertising
Robert Naud
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Fashion Marketing and Communications : Theory and Practice Across the Fashion Industry
Olga (London College of Fashion, UK) Mitterfellner
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