The Persuasion Industries : The Making of Modern Britain
Steven (Visiting Professor in Brand Communication, Visiting McKevitt
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Artists, Advertising, and the Borders of Art
Michele H. Bogart
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Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media
Ronald D. Smith
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz
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Newspaper Warrior : Sarah Winnemucca Hopkins's Campaign for American Indian Rights, 1864-1891
Sarah Winnemucca Hopkins
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Simulations and Gaming across Disciplines and Cultures : ISAGA at a Watershed
David Crookall
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Promotional Culture : Advertising, Ideology and Symbolic Expression
Andrew Wernick
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Advertising and Public Relations Law
Roy L. (Middle Tennessee State University, USA) Moore
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Advertising and the World Wide Web
David W. Schumann
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Lifestyle Journalism : Social Media, Consumption and Experience
Lucia Vodanovic
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Living Up to the Ads : Gender Fictions of the 1920s
Simone Weil Davis
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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