Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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The Advertising Handbook
Sean Brierley
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Brand Journalism
Andy Bull
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Promotional Screen Industries
Paul Grainge
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The Language of Advertising
Torben (Aalborg University) Vestergaard
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Advertising : Its Business, Culture and Careers
Andy Tibbs
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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