Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Paul Grainge
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Add to BasketThe Language of Advertising
Torben (Aalborg University) Vestergaard
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Add to BasketBrought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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Kerry Segrave
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Add to BasketReporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Randy Bobbitt
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Add to BasketElectronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Ilhem Allagui
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Ken Auletta
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Advertising International : The Privatisation of Public Space
Armand Mattelart
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Add to BasketBuying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Steven Kemper
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Add to BasketBreaking Up America : Advertisers and the New Media World
Joseph Turow
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Add to BasketAudience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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Eat & Go 2: Branding and Design for Cafes, Restaurants, Drink Shops, Dessert Shops & Bakeries
Shaoqiang Wang
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Add to BasketAdvertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Lucia Vodanovic
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Add to BasketGreat American Blow-up : Puffery in Advertising and Selling
Ivan L. Preston
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Jonathan A. Obar
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Amos Owen Thomas
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Morals and the Media, 2nd edition : Ethics in Canadian Journalism
Nicholas Russell
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Add to BasketBeyond Ballyhoo : Motion Picture Promotion and Gimmicks
Mark Thomas McGee
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Add to BasketStreet-Smart Advertising : How to Win the Battle of the Buzz
Margo Berman
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