The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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The Psychology of Advertising
Bob M. Fennis
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Advertising : Critical Approaches
Chris (Northumbria University, UK) Wharton
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Advertising Handbook
Sean Brierley
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The Pilgrimage to Compostela in the Middle Ages : A Book of Essays
Linda Kay Davidson
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Pictorial Metaphor in Advertising
Charles Forceville
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Sut (University of Massachusetts Amherst, USA) Jhally
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Advertising for Account Holders (RLE Marketing)
Nigel (Extraordinary Leadership Ltd, UK) Linacre
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Commercial Advertising
Thomas Russell
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Epica Book 31 : Creative Communications
Epica Awards
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