Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Jack W. Plunkett
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Frank Jefkins
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Robert Goldman
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Guy Cook
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Dave Roberts
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Add to BasketBlah! Blah! Blah! : Memories and advice from one of British advertising's mavericks
Dave Buonaguidi
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Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Eric Davies
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John Philip Jones
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Tony Hertz
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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Add to BasketHow Advertising Works : The Role of Research
John Philip Jones
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William Mazzarella
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Sean Brierley
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Tom Reichert
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Caleb Richardson
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Mark Leigh
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Margaret Duffy
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Andy Bull
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John (University of Melbourne, Australia) Sinclair
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Paul Grainge
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Torben (Aalborg University) Vestergaard
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Paige Miller
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