The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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