The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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Media Localism : The Policies of Place
Christopher Ali
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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