Plunkett's Advertising & Branding Industry Almanac 2023
Jack W. Plunkett
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Advertising
Frank Jefkins
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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How Advertising Works : The Role of Research
John Philip Jones
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Persuasion Ethics Today
Margaret Duffy
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Simulations and Gaming across Disciplines and Cultures : ISAGA at a Watershed
David Crookall
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Foreign Languages in Advertising : Linguistic and Marketing Perspectives
Jos Hornikx
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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When Ads Work : New Proof That Advertising Triggers Sales
David M Jones
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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The Law of Public Communication
William E. (University of Georgia, USA.) Lee
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Plunkett's Advertising & Branding Industry Almanac 2022 : Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies
Jack W. Plunkett
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