Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Advertising at the Crossroads
Max Geller
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Advertising A New Approach
Walter Taplin
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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The Economics of Advertising (RLE Advertising)
Frederic Taylor
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Promotional Screen Industries
Paul Grainge
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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A Level Media Studies : The Essential Introduction
Pete Bennett
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Emerging Practices in the Age of Automated Digital Journalism : Models, Languages, and Storytelling
Berta (USC, Spain) Garcia-Orosa
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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The Law of Public Communication
William E. (University of Georgia, USA.) Lee
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The Law of Public Communication
William E. (University of Georgia, USA.) Lee
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi (Old Dominion University, USA) Santo
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The Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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The Advertising Handbook
Sean Brierley
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