Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Media Ethics : Cases and Moral Reasoning
Clifford G. Christians
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany (Point Park University, USA) Morris
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Covering Extended Reality Technologies in the Media
Emma Kaylee (Canterbury Christ Church University, UK) Graves
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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The British Media Industries : An Introduction
Vincent Campbell
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina (School of Business and Economics, Turku, Finland) Koporcic
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Design and Emotion
Deana McDonagh
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Promotional Culture : Advertising, Ideology and Symbolic Expression
Andrew Wernick
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Effective Radio Advertising : A Guide to Winning Customers with Targeted Campaigns and Creative Commercials
Marc Weinberger
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Freedom of Commercial Expression
Roger A. (, Emeritus Professor, University of Alberta) Shiner
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The Persuasion Industries : The Making of Modern Britain
Steven (Visiting Professor in Brand Communication, Visiting McKevitt
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Artists, Advertising, and the Borders of Art
Michele H. Bogart
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Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Steven Kemper
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Breaking Up America : Advertisers and the New Media World
Joseph Turow
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Audience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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Media Localism : The Policies of Place
Christopher Ali
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