Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Media Ethics : Cases and Moral Reasoning
Clifford G. Christians
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany (Point Park University, USA) Morris
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Covering Extended Reality Technologies in the Media
Emma Kaylee (Canterbury Christ Church University, UK) Graves
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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The British Media Industries : An Introduction
Vincent Campbell
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina (School of Business and Economics, Turku, Finland) Koporcic
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Design and Emotion
Deana McDonagh
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Media Localism : The Policies of Place
Christopher Ali
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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The Psychology of Advertising
Bob M. Fennis
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Artists, Advertising, and the Borders of Art
Michele H. Bogart
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