Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Media Ethics : Cases and Moral Reasoning
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Media Ethics : Cases and Moral Reasoning
Clifford G. Christians
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany (Point Park University, USA) Morris
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Covering Extended Reality Technologies in the Media
Emma Kaylee (Canterbury Christ Church University, UK) Graves
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The British Media Industries : An Introduction
Vincent Campbell
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Plunkett's Advertising & Branding Industry Almanac 2023
Jack W. Plunkett
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Advertising
Frank Jefkins
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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How Advertising Works : The Role of Research
John Philip Jones
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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Persuasion Ethics Today
Margaret Duffy
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina (School of Business and Economics, Turku, Finland) Koporcic
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Design and Emotion
Deana McDonagh
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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The Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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