Branded Entertainment in Korea
Hyunsun Yoon
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Media Ethics : Cases and Moral Reasoning
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Media Ethics : Cases and Moral Reasoning
Clifford G. Christians
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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We are Data : Algorithms and the Making of Our Digital Selves
John Cheney-Lippold
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany (Point Park University, USA) Morris
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Covering Extended Reality Technologies in the Media
Emma Kaylee (Canterbury Christ Church University, UK) Graves
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Plunkett's Advertising & Branding Industry Almanac 2023
Jack W. Plunkett
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How Brands Blow
Ryan Wallman
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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The British Media Industries : An Introduction
Vincent Campbell
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Advertising
Frank Jefkins
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Sad Men
Dave Roberts
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Blah! Blah! Blah! : Memories and advice from one of British advertising's mavericks
Dave Buonaguidi
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