The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America
Lawrence R. Samuel
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Agency : Starting a Creative Firm in the Age of Digital Marketing
R. Webb
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Advertising and Identity in Europe : The I of the Beholder
Robin Warner
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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African Luxury Branding : From Soft Power to Queer Futures
Mehita Iqani
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African Luxury Branding : From Soft Power to Queer Futures
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Gloria Dagnino
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Gloria Dagnino
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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