The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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The Psychology of Advertising
Bob M. Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Plunkett's Advertising & Branding Industry Almanac 2023
Jack W. Plunkett
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Advertising
Frank Jefkins
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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How Advertising Works : The Role of Research
John Philip Jones
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Brand Journalism
Andy Bull
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Persuasion Ethics Today
Margaret Duffy
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Foreign Languages in Advertising : Linguistic and Marketing Perspectives
Jos Hornikx
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Social Issues of Advertising
Kara Chan
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Advertising in MENA Goes Digital
Ilhem Allagui
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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