The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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The Psychology of Advertising
Bob M. Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Brand Journalism
Andy Bull
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Social Issues of Advertising
Kara Chan
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Advertising in MENA Goes Digital
Ilhem Allagui
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Weekly Newspaper Makeup and Typography
Thomas Barnhart
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Advertising : Its Business, Culture and Careers
Andy Tibbs
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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Living Large : The World Of Harold Mitchell
Harold Mitchell
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The 30-Second Storyteller : The Art and Business of Directing Commercials
Thomas Richter
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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