The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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The Psychology of Advertising
Bob M. Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Multimodal Legitimation : Understanding and Analysing Political and Cultural Discourse
Rowan R. Mackay
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Advertising Handbook
Sean Brierley
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