The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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Brand Journalism
Andy Bull
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Advertising in MENA Goes Digital
Ilhem Allagui
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Social Issues of Advertising
Kara Chan
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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African Luxury Branding : From Soft Power to Queer Futures
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng (University of Manitoba, Canada) Liu
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