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The Dynamics of Influencer Marketing : A Multidisciplinary Approach - Book

The Dynamics of Influencer Marketing : A Multidisciplinary Approach

Jose M. Alvarez-Monzoncillo

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£39.99

£35.16

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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More - Book

Strategic Writing : Multimedia Writing for Public Relations, Advertising and More

Angie (The University of Kansas, USA) Hendershot

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£81.99

£67.77

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The Psychology of Advertising - Book

The Psychology of Advertising

Bob M. Fennis

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£47.99

£41.65

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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Book

The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Helen (Publicis Media) Katz

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£58.99

£49.29

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Social Communication in Advertising : Consumption in the Mediated Marketplace - Book

Social Communication in Advertising : Consumption in the Mediated Marketplace

William Leiss

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£49.99

£43.18

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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age - Book

Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age

Alex Connock

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£39.99

£35.16

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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns - Book

Advertising Account Planning : Planning and Managing Strategic Communication Campaigns

Sarah Turnbull

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£51.99

£43.92

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Plunkett's Advertising & Branding Industry Almanac 2023 - Book

Plunkett's Advertising & Branding Industry Almanac 2023

Jack W. Plunkett

Format: Book (Paperback / softback)

£345.00

£328.17

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Advertising - Book

Advertising

Frank Jefkins

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£60.99

£56.42

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Nike Culture : The Sign of the Swoosh - Book

Nike Culture : The Sign of the Swoosh

Robert Goldman

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£51.00

£43.08

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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications - Book

The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications

John Philip Jones

Format: Book (Paperback / softback)

£143.00

£113.61

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The Advertising Handbook - Book

The Advertising Handbook

Sean Brierley

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£42.99

£37.52

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How Advertising Works : The Role of Research - Book

How Advertising Works : The Role of Research

John Philip Jones

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£121.00

£96.26

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Direct and Interactive Marketing - Book

Direct and Interactive Marketing

Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant

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£72.99

£69.48

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Sex in Advertising : Perspectives on the Erotic Appeal - Book

Sex in Advertising : Perspectives on the Erotic Appeal

Tom Reichert

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£46.99

£46.43

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Brand Journalism - Book

Brand Journalism

Andy Bull

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£46.99

£40.08

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Persuasion Ethics Today - Book

Persuasion Ethics Today

Margaret Duffy

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£61.99

£51.59

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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events - Book

Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events

Brian (Copenhagen Business School) Moeran

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£43.99

£38.29

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Product Placement in Hollywood Films : A History - Book

Product Placement in Hollywood Films : A History

Kerry Segrave

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£39.95

£39.04

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Social Media Measurement and Management : Entrepreneurial Digital Analytics - Book

Social Media Measurement and Management : Entrepreneurial Digital Analytics

Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz

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£42.99

£37.52

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Soap, Sex, and Cigarettes : A Cultural History of American Advertising - Book

Soap, Sex, and Cigarettes : A Cultural History of American Advertising

Juliann (Waseda University) Sivulka

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£46.99

£43.65

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European Media in Crisis : Values, Risks and Policies - Book

European Media in Crisis : Values, Risks and Policies

Josef Trappel

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£46.99

£40.88

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Advertising Progress : American Business and the Rise of Consumer Marketing - Book

Advertising Progress : American Business and the Rise of Consumer Marketing

Pamela Walker (Professor Emerita, University of Colorado at Den Laird

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£51.50

£41.30

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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture - Book

Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture

Jennifer Scanlon

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£36.99

£36.43

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