The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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A Level Media Studies : The Essential Introduction
Pete Bennett
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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The Psychology of Advertising
Bob M. Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Advertising and New Media
Christina Spurgeon
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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The British Media Industries : An Introduction
Vincent Campbell
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Transmedia Practices in the Long Nineteenth Century
Christina (Freie Universitat of Berlin, Germany) Meyer
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Discourse of Advertising
Guy Cook
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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The Advertising Handbook
Sean Brierley
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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The Language of Advertising
Torben (Aalborg University) Vestergaard
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Brand Journalism
Andy Bull
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