Product Placement in Hollywood Films : A History
Kerry Segrave
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Children : Consumption, Advertising & Media
Flemming Hansen
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Advertising in MENA Goes Digital
Ilhem Allagui
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Media Localism : The Policies of Place
Christopher Ali
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Mister Pulitzer and the Spider : Modern News from Realism to the Digital
Kevin G Barnhurst
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Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Great American Blow-up : Puffery in Advertising and Selling
Ivan L. Preston
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Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Steven Kemper
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Breaking Up America : Advertisers and the New Media World
Joseph Turow
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Audience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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Advertising : Its Business, Culture and Careers
Andy Tibbs
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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Contemporary Issues in Digital Marketing : New Paradigms, Perspectives and Practices
John Branch
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A Double Life : My Exciting Years in Theatre and Advertising
Alyque Padamsee
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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