Branded Entertainment in Korea
Hyunsun Yoon
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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The Psychology of Advertising
Bob M. Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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How Brands Blow
Ryan Wallman
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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Sad Men
Dave Roberts
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Blah! Blah! Blah! : Memories and advice from one of British advertising's mavericks
Dave Buonaguidi
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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The Pilgrimage to Compostela in the Middle Ages : A Book of Essays
Linda Kay Davidson
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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