Fashion Entrepreneurship : Retail Business Planning Paperback
by Michele M. Granger, Tina Sterling
Paperback
- Information
Description
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business.
In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web.
Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan.
Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
Information
-
Unavailable
- Format:Paperback
- Pages:392 pages, 2 colour
- Publisher:Bloomsbury Publishing PLC
- Publication Date:22/11/2011
- Category:
- ISBN:9781609011345
Information
-
Unavailable
- Format:Paperback
- Pages:392 pages, 2 colour
- Publisher:Bloomsbury Publishing PLC
- Publication Date:22/11/2011
- Category:
- ISBN:9781609011345