Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
Eric Davies
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The 7 Secrets of Creative Radio Advertising
Tony Hertz
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Brand Journalism
Andy Bull
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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Advertising : Its Business, Culture and Careers
Andy Tibbs
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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