Marketing Management for School Leaders : The Theory and Practice for Effective Educational Practice Hardback
by Deidre Pettinga, Azure D. S. Angelov, David F., American Institutes for Research Bateman
Hardback
- Information
Description
Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children.
Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process.
Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program.
That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:158 pages
- Publisher:Rowman & Littlefield
- Publication Date:12/06/2019
- Category:
- ISBN:9781475850079
Other Formats
- Paperback / softback from £22.19
- EPUB from £22.50
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:158 pages
- Publisher:Rowman & Littlefield
- Publication Date:12/06/2019
- Category:
- ISBN:9781475850079