Brand Driven Innovation : Strategies for Development and Design Paperback
by Erik Roscam Abbing
Part of the Required Reading Range series
Paperback
- Information
Description
"Brand-driven Innovation" examines the connections between branding, design, and innovation.
It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations.
Branding can inspire innovation in products and services, creating value for organisations and consumers alike.
This in turn can lead to a more durable relationship between organisations and their customers. "Brand-driven Innovation" explores existing branding theory and its relation to innovation, in order to provide readers with a solid foundation of background knowledge.
It also contains a practical, four-step method that will help readers to apply brand-driven innovation in their own academic or business context.
The book addresses the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with the tools, processes and methods to facilitate this relationship.
Information
-
Unavailable
- Format:Paperback
- Pages:192 pages, 100 colour illustrations
- Publisher:Bloomsbury Publishing PLC
- Publication Date:25/10/2010
- Category:
- ISBN:9782940411283
Information
-
Unavailable
- Format:Paperback
- Pages:192 pages, 100 colour illustrations
- Publisher:Bloomsbury Publishing PLC
- Publication Date:25/10/2010
- Category:
- ISBN:9782940411283