Craft Obsession : The Social Rhetorics of Beer, Paperback / softback Book

Craft Obsession : The Social Rhetorics of Beer Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans.

In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer.

Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.

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£48.16

Available to Order - This title is available to order, with delivery expected within 2 weeks
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