Men's Health Workout War : Lose Pounds, Gain Muscle, Destroy Your Opponents Hardback
by Jim Cotta, Editors of Men's Health Magazi
Part of the Men's Health series
Hardback
- Information
Description
Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one - upmanship with an innovative get-in-shape program in Men's Health WorkoutWar.
This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round.
The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results.
Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach.
That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:288 pages, 60 B&W PHOTOS
- Publisher:Rodale Press Inc.
- Publication Date:07/04/2015
- Category:
- ISBN:9781623364120
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:288 pages, 60 B&W PHOTOS
- Publisher:Rodale Press Inc.
- Publication Date:07/04/2015
- Category:
- ISBN:9781623364120
