M: Advertising ISE Paperback / softback
by William Arens, Michael Weigold
Paperback / softback
- Information
Description
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:482 pages, 63 Illustrations, unspecified
- Publisher:McGraw-Hill Education
- Publication Date:28/04/2021
- Category:
- ISBN:9781260598223
Other Formats
- Paperback / softback from £48.55
- EPUB from £35.99
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:482 pages, 63 Illustrations, unspecified
- Publisher:McGraw-Hill Education
- Publication Date:28/04/2021
- Category:
- ISBN:9781260598223