The Cluetrain Manifesto : 10th Anniversary Edition Paperback / softback
by Christopher Locke, Dan Gillmor, David Weinberger, Doc Searls, J. Rangaswami, Jake McKee, Rick Levine
Paperback / softback
- Information
Description
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people.
In our rapidly changing world, this book's message is more vital than ever.
Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.
The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:320 pages
- Publisher:Basic Books
- Publication Date:05/04/2011
- Category:
- ISBN:9780465024094
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:320 pages
- Publisher:Basic Books
- Publication Date:05/04/2011
- Category:
- ISBN:9780465024094