The Routledge Companion to Managing Digital Outsourcing
Erik Beulen
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships
Koen W. De Bock
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Disruptive Business : Desire, Innovation and the Re-design of Business
Alexander Manu
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The Principles of Islamic Marketing
Baker Ahmad Alserhan
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Clash : Amazon versus Walmart
Nirmalya Kumar
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Organizing in the Digital Age : A Process View
Haridimos (The Columbia Shipping Management Chair in Strategi Tsoukas
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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The Map in the Machine : Charting the Spatial Architecture of Digital Capitalism
Luis F. Alvarez Leon
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The Map in the Machine : Charting the Spatial Architecture of Digital Capitalism
Luis F. Alvarez Leon
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Remaking Money for a Sustainable Future : Money Commons
Ester (Lund University) Barinaga Martin
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Ultimate Guide to Influencer Marketing
Eric Butow
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Strategies for e-Service, e-Governance, and Cybersecurity : Challenges and Solutions for Efficiency and Sustainability
Bhaswati Sahoo
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Driving Retail Transformation : How to navigate disruption and change
Oliver Banks
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The 10-Second Customer Journey : The CXO’s playbook for growing and retaining customers in a digital world
Todd Unger
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Crypto Crowds : Singularities and Multiplicities on the Blockchain
Matan Shapiro
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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VUCA and Other Analytics in Business Resilience
Deepmala (Symbiosis International University, India) Singh
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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