Emerging Market Multinationals : Managing Operational Challenges for Sustained International Growth Paperback / softback
by Alvaro (Northeastern University, Boston) Cuervo-Cazurra, William (Florida International University) Newburry, Seung Ho Park
Paperback / softback
- Information
Description
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth.
This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them.
The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth.
With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:230 pages, 10 Tables, black and white; 3 Line drawings, unspecified
- Publisher:Cambridge University Press
- Publication Date:17/03/2016
- Category:
- ISBN:9781107421523
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:230 pages, 10 Tables, black and white; 3 Line drawings, unspecified
- Publisher:Cambridge University Press
- Publication Date:17/03/2016
- Category:
- ISBN:9781107421523