The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
Bruce I. Newman
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U.S. Media and Elections in Flux : Dynamics and Strategies
David A. Jones
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David A. Jones
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Political Marketing: : Theoretical and Strategic Foundations
Wojciech Cwalina
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Wojciech Cwalina
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Political Campaigning in the U.S. : Managing the Chaos
David A. Jones
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Political Campaigning in the U.S. : Managing the Chaos
David A. Jones
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