Political Marketing: : Theoretical and Strategic Foundations Paperback / softback
by Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Paperback / softback
- Information
Description
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process.
It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions.
They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level.
They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:352 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:15/05/2011
- Category:
- ISBN:9780765629166
Other Formats
- EPUB from £34.82
- PDF from £34.82
- Hardback from £96.92
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:352 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:15/05/2011
- Category:
- ISBN:9780765629166